Agenda

Mirren Live is Complete for 2022

We'll See You May 2023

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BUILDING A DIGITAL MARKETING SYSTEM TO DRIVE NEW BUSINESS

Mirren Live will Wrap with This Special Workshop.
In a Series of Three Agency Case Studies, Each Will Address How They’ve Built a More Effective Online Program to Drive Their New Business Efforts. This Will Include How They’ve Established Consistent Content Development. In Short, They’ve Taken the Same Digital Marketing Strategy They Provide Their clients – and Applied it to Their Own Operation.

11:00 am CT
Track 1

Digital New Business Case Study One:
BrandActive – Brand Strategy Agency for Large, Complex Clients


BrandActive specializes in developing and managing the deployment of complex, large-scale brand strategy programs for some of the largest organizations in healthcare, energy, financial services and technology. While they only have 80 people, they are a machine. Their clients include Pfizer, Bristol Myers Squibb, GE, Halliburton, MetLife, HP, Intel, Caterpillar, Verizon, and AT&T, to name only a few.

BrandActive
Partner
BrandActive
Marketing Director
Newfangled
Chief Content Officer
11:45 am CT
Track 1

Digital New Business Case Study Two:
Openfield – Digital UX Research & Design for Technology Clients


Openfield specializes in working with technology clients, particularly those in the education sector. They craft online learning experiences that enable people and organizations to achieve incredible new levels of teaching and learning.

Openfield
Co-Founder
12:25 pm CT
Track 1

Digital New Business Case Study Three:
Four Kitchens – Digital UX Strategy & Design Agency for Entertainment Clients


Four Kitchens is a sophisticated digital agency, focused on UX strategy and design for clients in the broadcast, entertainment and publishing sectors. They have a particular strength in building digital platforms (across websites, mobile, apps, devices and content distribution) to drive the growth of their clients – including new subscribers, viewers, and paid advertising impressions.

Four Kitchens
CEO
1:00 pm CT
Track 1

End of Workshop