COVID-19 Updates

April 9


It is clear we will not be congregating as a group in Manhattan in early June. At the same time, the economic climate has completely changed and agencies need to help. Rebuilding for growth is now the number one priority.

To that end, over the last 3 weeks, our small team has orchestrated a complete pivot to help you address the downturn and social distancing requirements. This is the new 2020 Mirren Live Event Series, with three critical areas of focus:

  • Generating Short-Term Revenue
  • Navigating the Downturn
  • Running a Remote Operation

Our goal is to provide support through the entire market shift. With this in mind, the 2020 Mirren Live Event Series has doubled in size and now takes place over four days:

  • April 30 (Live Broadcast)
  • May 20 (Live Broadcast)
  • June 10 (Live Broadcast)
  • October 20 (Live Broadcast + NYC In-Person)
The entire series will now be Live Broadcast, with the final day also in-person in New York. With the live broadcast – and access to the recordings – your entire senior team can now take in every session. Let’s get them into immediate action, rebuilding for growth.

Please see our new Home Page for the latest updates on the event format, sessions and overall focus.

The full Agenda and Registration goes live next week. Please stay tuned to your inbox for more updates – and the “Registration Now Live” email.

If you have any existing registrations, you’ll be able to convert over to this new format. We’ll be working with you individually to update your registration.

As always, please don’t hesitate to contact our event team with any questions.
Hope to you see you (safely) online soon!

Brent Hodgins
Mirren | Mirren Live Event Series
Managing Director | Conference Chair


March 30 It is clearly looking like a live event in New York City is not going to be possible on June 2nd and 3rd. This Tuesday, we’ll be making an announcement about significant updates – and additions – to the conference. I think you’ll like what our team has pulled together.

As a sneak preview, we are completely recasting Mirren Live to focus on: Generating Short-Term Revenue While Running a Remote Operation. Our goal is to provide new insight into how to navigate these new changes impacting agencies right now – ultimately, rebuilding for a return to growth.

To that end, we are also going to be announcing two special days that will be added to the event, both fully virtual. In fact, the first one will be on April 30th (in just four weeks), with a full day focused on addressing the downturn head on. Sessions will include financial projections for the agency industry, getting peak performance from remote teams, orchestrating remote client meetings to sell through bigger work (and budgets), five projects to deploy right now to generate revenue, and more.

Bring your entire senior team to join the sessions.

More coming Thursday, April 9th!

Brent Hodgins Mirren | Mirren Live New York Managing Director | Conference Chair



March 4th You’re probably wondering whether Mirren Live New York is still on for June 2nd and 3rd. You might even be a little worried about whether or not it’s safe to travel or be with large groups of people. The safety and well being of our agency community is of top priority for us.

Mirren Live New York is proceeding as planned – but with modifications to address COVID-19.

Live Broadcast Option
Our Live Broadcast Registration option will now launch on Monday, March 9th. This will allow you – and your entire team – to take in approximately 26 of the conference sessions from your offices. Any of your team working remotely will also be able to log in online to access the conference. In fact, you’ll even be able to engage the speakers with questions. If you’re not in the Eastern time zone, you will have access to the recordings to watch any of those you miss. Ultimately, if you are concerned about travel or being with a large group of people, we recommend registering for this Live Web Broadcast option.

If you are currently registered to attend in person, you can, at any time before the event, change this to the Live Broadcast option.
Venue Safety Our venue is taking exhaustive precautions with extensive deep cleaning that will now be standard practice moving forward. We will continue to work with them for regular updates. While many attendees do come in from outside of New York City and stay in a range of different hotels, major hotels in the area are also reporting additional deep cleaning. This includes high touch point areas, such as elevator buttons, doorknobs, public areas, etc. If you have any questions about your accommodation and how they’re addressing public health safety, we recommend to call them directly for a full report on their procedures.


We encourage you to review and monitor the World Health Organization (WHO) and U.S. Centers for Disease Control & Prevention (CDC) websites for guidance and information on how to make your decisions as it relates to personal travel and safety.

We also encourage you to become familiar with the World Health Organization’s suggested safety precautions, which include:

  • Washing your hands for 20 seconds and using alcohol based hand sanitizer. We will have sanitizing stations throughout the venue.
  • When coughing and sneezing, cover mouth and nose with flexed elbow or tissue – discard tissue immediately into a closed bin.
  • Avoid touching your eyes, nose and mouth with unwashed hands.
If, at the time of the event, you do develop symptoms relevant to COVID-19, please do not travel. And, please, do not attend the event. We’ll be happy at any point before the event to change your in-person registration over to the Live Broadcast option.

Important: If we are forced to close the conference, you will not lose your registration fee. We will secure another date for the event as soon as possible following the forced close. More details about this can be found in our Terms & Conditions.

Brent Hodgins
Mirren | Mirren Live New York
Managing Director | Conference Chair