Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.
David Gensler brings more than 20+ years in senior leadership roles at media, software and technology organizations. His team creates strategic marketing solutions for various brands and agencies across the Midwest. David’s knowledge in digital media has been honed through an extensive background in advertising technology and automation software. At Basis Technologies, David’s team operates at a pace of nine-figures in yearly ad spend, a similar scale he set previously with his teams at News America Marketing, AOL, Time Inc and LiveIntent. Prior to Centro, David operated his own firm, GSD Consulting
Molly Talcott, Sr. Agency Lead at Basis, has 20+ years of media experience. She has provided digital media solutions to Kansas and Missouri agency and brand teams for over 14 years. At Basis, Molly provides a consultative approach to agency teams as they look to in-house their digital media planning and buying or if they need a partner to execute on their behalf. Prior to Basis, Molly was at MNI Targeted Media , Entercom Broadcasting, and held account service positions at various agencies in Kansas City and Atlanta.
Basis Technologies formerly operating as “Centro,” offers a platform composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Its capabilities span across desktop, mobile, connected television (“CTV”), linear TV, audio, search, and social media.
Basis Technologies, formerly operating as “Centro,” is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises..