The New Drivers That Will Fuel the Agency Industry Into 2023

In this kick-off to Mirren Live, Doug and John will address the coming trends that will most impact the industry over the year ahead. Through Agency Futures and Worldwide Partners, they have unparalleled access to hundreds of agencies around the world.

Expect a provocative – and even confronting – look at how the power balance between clients and agencies must be addressed. The domino effect of this critical imbalance is setting the agency world on a course for new trends that will directly impact talent retention, organic growth, new business and profitability. In fact, there are several make or break moments coming for the industry.

10 May 2022
11:00 am

The New Drivers That Will Fuel the Agency Industry Into 2023

In this kick-off to Mirren Live, Doug and John will address the coming trends that will most impact the industry over the year ahead. Through Agency Futures and Worldwide Partners, they have unparalleled access to hundreds of agencies around the world.

Expect a provocative – and even confronting – look at how the power balance between clients and agencies must be addressed. The domino effect of this critical imbalance is setting the agency world on a course for new trends that will directly impact talent retention, organic growth, new business and profitability. In fact, there are several make or break moments coming for the industry.