New Business Leaders: Where We’re Seeing the Biggest Opportunities Right Now
Here, senior directors from a group of agencies with exceptionally high win rates will reveal important trends ahead for new business.
Where are the most profitable new business opportunities right now? Where will they be in 6 months, 12 months? Which clients? What types of assignments? We’ll unpack the coming changes to client needs, the implications for agencies, and how the industry must continue to evolve its approach to pursuing new business.