An Intriguing Dilemma: Freeing Up Resources for New Business

17 May 2022
1:45 pm

An Intriguing Dilemma: Freeing Up Resources for New Business

Increasingly complex agency operations often keep teams from focusing their time on generating the greatest value – for the agency and its clients. As a result, the ability to proactively focus on new business, organic growth, and strategic development take a back seat to tactical tasks. The current talent shortage only makes matters worse.

In this session, agency media operations specialist, April Weeks, will outline how to improve the efficiency of your teams. She’ll review a three-point blueprint to evaluate the efficiency of your operations – with a particular focus on freeing up more time for new business:

  • Talent: Create a culture that motivates and focuses your talent on higher-value responsibilities
  • Technology: Increase the value output of your teams with tech-enabled tools and automation
  • Tomorrow: Generate sustainable growth through more effective client engagement