TODO: Apostrophes in names is currently causing an issue Anne-Marie Schaffer – Mirren Live: May 7-8, 2024
Merkle

Anne-Marie Schaffer

Chief Client Officer
As Merkle’s Chief Client Officer, Anne-Marie’s primary responsibility is to ensure that Merkle’s diverse clientele, spanning industries and service offerings, receive unparalleled service and results. With a wealth of experience in the marketing and technology industry, she plays a pivotal role in shaping the strategic direction of the organization while ensuring the delivery of innovative, data-driven solutions for clients. Anne-Marie is a veteran of the digital media community and is an accomplished marketing executive with over 25 years of experience building brands and driving results, using a 360-degree approach to marketing across digital, CRM, mobile, promotions, and traditional marketing channels. Prior to Merkle, Anne-Marie was President of PHD West, part of PHD Media Worldwide, where she ran their LA and SF offices, leading the strategy, communications planning, media buying, marketing sciences, ad operations, and HR teams. Prior to that, she was EVP of Media for Ignited, where she expanded Ignited’s media presence in New York and doubled its billings. Anne-Marie has also held key leadership roles at MEC, Team One Advertising, and TBWA/Chiat Day. She holds a Bachelor’s degree from UCLA and has completed management courses at Babson and Duke Universities. She is also a wife, mom, mentor, travel lover, world championship Irish dancer, and bootcamp fanatic.

This Speaker's Sessions

How We’re Generating Organic Growth More Consistently

May 7, 2024 | 1:00 pm
This panel of innovators, who run successful client services teams, will unpack the critical function of organic growth. While many agencies focus exclusively on RFPs as their revenue growth pipeline, most overlook the role of their current client roster – where the door is open, there is a relationship, and the agency already understands the business.


This discussion will take a look at what it now takes to get your client-facing teams to more proactively lean in and mine for more work. The group will outline new strategies you can use – regardless of your size or resources.

Time will be provided for audience Q&A.