April Weeks has been partnering with Fortune 500 brands for 20+ years to develop omnichannel media investment strategies. Her team of 300+ media professionals assembles holistic solutions combining advertising technology, subject matter expertise and activation proficiency across all digital channels including mobile, programmatic, paid search and social, and CTV. April has been cited in industry outlets such as Adweek, eMarketer and MediaPost. A change-management leader, April has led Basis Technologies’ convergence of specialized capabilities, expertise and knowledge into one integrated team. She has served in leadership roles at IPG and Omnicom agencies. Accolades include the IPG Organic Growth Initiative Award and an Effie Award. April is passionate about travel and interior design.