Brian Kessman believes agencies need to unlearn today’s best practices and begin working in unconventional, differentiating ways to remain relevant and sustain their success.
In 2016, Brian formed Lodestar to help agencies improve business performance by thoughtfully redesigning their organizations to thrive in our rapidly evolving industry.
As the Principal Consultant, Brian works with agency leaders to refine their positioning strategies and operating models to balance the needs of their clients, employees and the business. He guides agencies to create an environment where people can find meaning and passion in their work. He sheds siloed structures and traditional workflows in exchange for new operating principles, value-driven teams and lightweight processes that improve the quality of work while reducing costs.
As a foundation for change, Brian coaches agency leaders on how to create the space, time and psychological safety for teams to test and debate new ways of working to produce the best work of their lives.
Brian’s expertise comes from over twenty years working in the agency and management consulting space. He is a frequent speaker for industry associations such as AMIN Worldwide, TAAN Worldwide, Worldwide Partners, MAGNET Global, the Bureau of Digital and others. He is also a former judge for the Favorite Website Awards (the FWA). Aside from Lodestar, Brian is also the Head of Business Strategy for Lytho, a leading provider of Workflow and Digital Asset Management software for brand and creative teams.