TODO: Apostrophes in names is currently causing an issue Brian Yamada – Mirren Live: May 16 – 17, 2023

Brian Yamada

Chief Innovation Officer
As Chief Innovation Officer, Brian leads the Experience Innovation and Analytics & Data Science teams. The Innovation team enables the application of emerging technologies such as AR/VR/XR, ML/AI, NLP, Computer Vision, Blockchain/Web3.0 and the metaverse. And the Analytics & Data Science practice drives smarter decisions and measurable outcomes for brands and businesses. Brian joined VML in 1999 and his past and present client partners include Astra-Zeneca, Colgate-Palmolive, Dell, Ford, Gatorade, GSK, H&R Block, International Olympic Committee, Tennessee Tourism, United Rentals, and Wendy’s. Brian is a graduate of the University of Missouri School of Journalism. And recently completed an Executive Diploma in Artificial Intelligence for Business from Oxford University. He led training for Digital Way Forward and WPP’s Maestro program. Brian also served as a mentor with TechStars and other startups.

This Speaker's Sessions

Demystifying AI: Putting it to Work at Your Agency

May 17, 2023 | 1:00 pm
Although AI has been around for decades, ChatGPT exploded into our collective consciousness, and now Generative AI is the hot topic for the agency industry. This session will examine the primary use cases for AI, providing context and examples. Brian will look at its impact, potential, opportunity, and risk.

As the head of innovation for VMLY&R, he is pushing this new technology to battle test its real-world application – and it's working better than he ever imagined!