As Vice President of Client Engagement, Eric consults firms across the marketing services landscape with a focus on efficient, sustainable new business programs. He is passionate about helping firms understand how to build growth programs specific to their attainable goals, resources and areas of expertise. He is responsible for gaining an understanding of each organization’s value offer across their Right-to-Win categories in order to develop compelling positioning and a go-to-market strategy in order to impact incremental growth.
Previous to his eight years with List Partners/Catapult, Eric was the Director of Business Development for a media strategy and buying agency in Atlanta. He’s spent his entire career in marketing/advertising and has a passion for enabling agency health and growth through a consistent, targeted new business program.
Eric is a graduate of University of North Georgia, where he spent four years in one of the nation’s top ROTC programs, prior to contracting in the U.S. Army. He and his wife, Angela, have been married for 5 years and are experiencing the richness of life through their daughter, Lennon. Their passion for travel has been put on hold for a minute, but they excitedly anticipate exploring the world as a family…and also as a couple, without child, sleeping through the night and drinking on a beach.