Anomaly

Eric Damassa

Global CMO

Eric joined Anomaly in 2011 as New Business Director. His diverse skill-set and expertise at the intersection of technology, creativity, operations and commerce have made him a valuable part of the Anomaly leadership team. During his time at the agency, Eric has been integral in growing the agency from two offices to six offices and 800 people around the world – with a focus on cultivating high-quality agency growth through development of existing clients, highly-selective new business efforts, and connecting Anomaly talent and ideas across offices. Previously, he spent time at Saatchi & Saatchi’s New York headquarters, where he worked across account and digital roles, and ultimately moved into new business, where he led the group responsible for an extended run of global wins and definitive marketing initiatives. Eric got his start at The Active Network, a global data and technology company focused on sport and fitness.

This Speaker's Sessions

New Business Leaders: Where We’re Seeing the Biggest Opportunities

May 16, 2023 | 10:30 am

Here, new business chiefs from agencies with exceptionally high win rates will reveal the trends ahead for the agency pipeline. As a group, they’ll answer key questions about the future of business development:

- Where are the most profitable new business opportunities right now?
- Where will they be in 12 - 24 months?
- Which clients?
- What types of assignments?
- What size of agency?

We’ll unpack the coming changes to client needs, the implications for agencies, and how the industry must continue to evolve its approach to pursuing new business.

Opportunity will be provided for audience Q/A.