TODO: Apostrophes in names is currently causing an issue George Strakhov – Mirren Live: May 16 – 17, 2023
Mirren Live
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Uncreative.Agency (DDB EMEA)

George Strakhov

Chief Strategy Officer
George Strakhov is a Chief Strategy Officer for DDB EMEA and a Global Strategy Director for McDonald’s. George also co-founded DDB FTW (the network’s gaming and metaverse arm) and RAND (the network’s Hybrid Creativity platform). George is 50% business lead, 50% creative technologist and 100% strategist. George assists local and international clients in their strategic needs – from business planning & innovation consultancy all the way to communication strategy and ideation. He is also responsible for the formulation and implementation of reusable models, products and services that local DDB agencies and their clients can benefit from. Before relocating to the Netherlands in 2017, George spent a decade starting and running various Digital Agencies, Innovation Consultancies and Tech Startups in Moscow and Hong Kong, working with a diverse set of international clients including Carlsberg, Intel, Volkswagen, Coca-Cola, Manulife, Cirque du Soleil and many others. Outside work George is an avid musician, a rock climber and a father of three.

This Speaker's Sessions

Where Do Good Ideas Come From? Humans, AI and the Birth of Hybrid Creativity

May 17, 2023 | 10:15 am
We’re pleased to have the architect behind one of the most innovative AI platforms for strategic development. In this session, George will share how his team built it, how they’re already using it to enhance the agency’s output, and what they’re building next. Expect a provocative look at a much bigger vision for this creative industry – and the possibilities of AI.