Henry Fernandez is Director of Business Evolution at full-service agency Muhtayzik Hoffer where he has grown the business significantly by influencing every agency pitch in the last 2 years. With more than 16 years of experience in marketing and advertising, Henry has worked with some of the country’s biggest brands including Pepsi, Audi, Ford, Chanel, Vans, Liz Claiborne, Nautica, Timberland, Kate Spade, Lucky Brand, and many more. In that time, he has held roles ranging from software development, back-end integration, production, account management and of course new business management. From strategic brand marketing to launching social media platforms, Henry is an idea generator, executing with boundless dedication and passion.
Prior to working at Muhtayzik Hoffer, Henry led brand marketing at Ratner Companies where he served as brand manager for two years. Prior, Henry was a digital strategist at Ogilvy working on brands like Ford, Lincoln, BP, and DuPont. Henry began his career at a leading market research firm in Port Washington, NY, where he worked with global clientele like DuPont and Cingular. Henry studied at Manhattan College where he was a member of the marketing club. Henry recently moved to the Northern Virginia area from New York City.