TODO: Apostrophes in names is currently causing an issue Kamran Asghar – Mirren Live: May 16 – 17, 2023

Kamran Asghar

In 2000, together with Martin Albrecht, Kamran created Crossmedia, a truly different kind of agency - one that focuses on the thinking side of media. Before opening the shop, Kamran was a planning director at Ogilvy and helped launch one of the most successful product launches in history, American Express Blue. Twenty two years later, he remains the visionary behind Crossmedia - a three time winner of AdAge's Best Places to Work. Kamran sets the tone across the company’s three US offices through his very hands-on style. A College of William & Mary alum and diehard Washington football fan, Kamran is passionate about marrying the art & science of media and bringing the most forward-thinking channel approach to all clients.

This Speaker's Sessions

Crossmedia: A New Model for Scaling with Soul

May 16, 2023 | 4:30 pm
With a client list that many would die for, Crossmedia has become a 600-person independent agency force. Not only are they reinventing how media agencies operate, but their proudest achievement is being named Best Place to Work – almost every single year.

Kamran and his team have built a media machine that is sophisticated and profitable, with unstoppable growth. And they’ve built this with a dedicated focus on culture.

In this session, Kamran will unpack their business and operating models while sharing how they achieved their unparalleled success with culture-building and talent retention.