As a Senior Vice President at MediaLink, Michael helps brand clients transform and capitalize on market opportunities. Michael also serves as the head of MediaLink’s Marketing Transformation practice, where he is responsible for building out the firm’s commercialization approach to servicing brand advertisers. Since joining MediaLink in 2015, Michael has led large scale organizational design projects, agency reviews and other strategic assignments across some of MediaLink’s largest global clients. Michael has advised on and led dozens of global agency RFPs with some of the world’s largest brands, representing billions of dollars in media spend and agency fees.
Before moving into advisory, Michael previously worked on the agency side in Digital Media at Ogilvy & Mather’s performance marketing arm for several years, where he covered both the global IBM business and the national TD Ameritrade account. Prior to Ogilvy, Michael began his career in New York with emerging technology and DTC companies in the marketing technology and e-commerce sectors. Beyond his client work, Michael is also on the Board of Directors of the Advertising Club of New York, where he also previously served as President of the Young Professionals Committee.
Michael holds a B.A. from New York University and currently lives in New York City. Outside of work, he enjoys travel, visual arts, and music – having spent years both performing and learning jazz.