R/GA

Michael Olaye

SVP Managing Director, Strategy + Innovation

Michael Olaye has built a distinguished 24-year career in the digital industry, blending technology, creativity, growth, and product development. He started as a Flash Designer and Coder and became a creative technologist and full-stack engineer, working for top companies such as Hyperlink-Interactive, U-Dox, BBC, Radley Yeldar, and The Creative Partnership. As a founding member of the creative agency U-Dox, he helped the company partner with major brands such as Adidas, Nike, and New Balance through their sneaker brand organization, Crooked Tongues. Today, the brand is part of ASOS. Michael's career journey has seen him take on senior positions, including Head of Technology and Innovation at Havas, Chief Technology Officer at Oliver Agency, CEO/CTO at Experience agency Dare in the UK, and most recently, Chief Growth Officer at The North Alliance, a leading creative and technology specialist group in Scandinavia. He has significantly contributed to numerous well-known brands, including Adidas, American Express, Nike, Vans, New Balance, MTV, BMW Group, JPMorgan & Chase, Unilever, Credit Suisse, Chivas, Ella's Kitchen, Durex, and Minecraft. Throughout his career, Michael has received various awards individually and as part of his teams, including Cannes Lions, LIA, D&AD, Guldagget, Eurobest, Cristal, and Clios. Currently, he serves as SVP, Managing Director - Strategy & Innovation at R/GA, and is based in the US, bringing his expertise and leadership to the digital industry.

This Speaker's Sessions

AI Panel: How We’re Using AI to Drive Our Agencies Forward

May 17, 2023 | 11:15 am

As we know, AI is the process of building intelligent software (based on vast volumes of data) that can learn on its own and perform human-like tasks – enhancing speed, precision and effectiveness.

Okay, but what does this mean for a creative agency business?

We’ve assembled a group of innovators who are pushing the forward boundaries of AI –testing and experimenting as they apply it to their operations, strategic development, creative development, measurement, and more. Each will share how they’ve already put it to practical use to both improve their agencies and how they're approaching integration of AI technology into their client brands' customer-facing touchpoints.

This entire track will be a rare opportunity to see how the industry is embracing AI – with the goal of enhancing the effectiveness of an agency.