For more than 20 years Mike has been leading multidisciplinary teams in strategy, branding, production and development of cutting-edge new media and advertising content.
He is known as a master architect with broad-based business leadership skills and regarded as one of the preeminent digital integration leaders of the marketing industry.
Prior to launching WOLFGANG, Mike was Managing Partner and Chief Digital Officer at David & Goliath. He joined David & Goliath from J. Walter Thompson where he was the President and Chief Integration Officer for North America. Mike was not only tasked with bringing JWT’s creative vision to life but was also charged to help integrate JWT’s global digital acquisitions within the JWT network. In addition, Mike sat on the Global Digital Board of the 11,000 people network.
Mike also spent 9 years at Goodby, Silverstein & Partners as Chief Digital Officer and Associate Partner. He was instrumental in transforming Goodby, Silverstein & Partners into one of the first truly integrated agencies. By the time Mike left GSP, roughly 60% of GSP’s revenue came from digital compared to 8% when he started.
Mike has produced work which has been recognized at every major award show, including the highly coveted D&AD Black Pencil for “Got Milk” and he has served as President of the One Show Interactive, and also as the President at the LIA Awards in Interactive. Mike is also involved in many speaking engagements at venues like the 4A’s, the NY Creative Week, the One Club’s Leaders Retreat, the Clios and Developer Conferences like FITC and OFFF. He also guest lectured in the MBA program at Stanford University, is a member of the International Academy of Digital Arts and Sciences and was honored as one of Madison Avenue’s Top 20 ‘It’ advertising professionals.
Mike received an MBA in Marketing Management from the University of San Francisco. Originally from Munich, Germany, Mike now lives in Los Angeles.