OKRP

Natasha Kesaji

Head of Business Development

Natasha is the Head of Business Development for OKRP, an independent creative agency based in Chicago. She has always devoted her energy to both active account management and driving new business opportunities.

Natasha has been right at home in the nimble environment of OKRP since 2014, leading key accounts including Big Lots, Groupon and Ace Hardware which fueled the agency’s growth and momentum. She brings her integrated background, strong track record and constant collaboration across agency disciplines and partners to create successful client solutions.

This Speaker's Sessions

New Business Leaders: Where We’re Seeing the Biggest Opportunities

May 16, 2023 | 10:30 am

Here, new business chiefs from agencies with exceptionally high win rates will reveal the trends ahead for the agency pipeline. As a group, they’ll answer key questions about the future of business development:

- Where are the most profitable new business opportunities right now?
- Where will they be in 12 - 24 months?
- Which clients?
- What types of assignments?
- What size of agency?

We’ll unpack the coming changes to client needs, the implications for agencies, and how the industry must continue to evolve its approach to pursuing new business.

Opportunity will be provided for audience Q/A.