TODO: Apostrophes in names is currently causing an issue Rachel Bogan – Mirren Live: May 16 – 17, 2023
Work & Co

Rachel Bogan

Partner, Product Management
Rachel Bogan is Partner of Product Management at Work & Co, an award-winning global technology and design consultancy. As one of the top execs at the 500+ person company —which has been entrusted with digital transformation for clients including Apple, IKEA, Gatorade, Nike, Disney, Airbnb, Givenchy, Mercedes, and Planned Parenthood—she guides digital strategy and execution for many of the world's most admired brands. Fortune 500 companies to Valley startups alike have tapped her product expertise to launch game-changing web, mobile and e-commerce platforms. Before joining Work & Co, she held leadership roles at digital agencies such as Huge and Digitas. There she developed extensive experience shipping large-scale digital products and services for the likes HBO, Chase, Amex, and Diageo. Rachel holds an M.B.A. in Product Management and Entrepreneurship from New York University’s Stern School of Business.

This Speaker's Sessions

AI Panel: How We’re Using AI to Drive Our Agencies Forward

May 17, 2023 | 11:15 am
As we know, AI is the process of building intelligent software (based on vast volumes of data) that can learn on its own and perform human-like tasks – enhancing speed, precision and effectiveness.

Okay, but what does this mean for a creative agency business?

We’ve assembled a group of innovators who are pushing the forward boundaries of AI –testing and experimenting as they apply it to their operations, strategic development, creative development, measurement, and more. Each will share how they’ve already put it to practical use to both improve their agencies and how they're approaching integration of AI technology into their client brands' customer-facing touchpoints.

This entire track will be a rare opportunity to see how the industry is embracing AI – with the goal of enhancing the effectiveness of an agency.