FORMAT Open to in-person and virtual attendees, these special one-hour interactive sessions provide the opportunity to connect with a group of 15 industry peers during Mirren Live. Addressing a critical industry topic, you’ll be able to join in, ask questions, share your thoughts, and learn from others. All are moderated by a subject matter expert.
Come prepared to contribute your thoughts, in addition to learning from others in the room.
Seating is limited and will fill up fast (some within a day or two).
Please Note: only 1 person per agency may join each Think Tank. Advance sign up opens May 3rd.
TOPIC: First-Party Data & the Future of Your Agency In this small group discussion, we’ll take a look at the post-cookie world and what this means for your agency – and the work you do for your clients. In a privacy-centric and cookie-free marketing environment, it will become more challenging to meet the personalization needs of consumers. Clients will become dependent upon their own ability to generate, manage and leverage data. Agencies will play a vital role in this – or not. This group of senior agency leaders will unpack critical steps you can take now to cement your role as an indispensable partner with your clients. Come to this group discussion expecting to share how your agency has started to tackle this topic – while taking in new ideas from others.