BarkleyOKRP

Stephanie Parker

Chief Client Experience Officer

Stephanie has made a career of chasing the thrill of big ideas and weaving them through everything to ultimately impact the trajectory of a brand. In her role as Chief Client Experience Officer, Stephanie is accountable for the experience clients have with Barkley end-to-end, leading the Brand Leadership and Brand Operations teams to deliver connected thinking across Barkley. She has mastered her ability to uncover business opportunities and honed brand-building to create ideas with purpose. She loves the momentum of uncovering a brand idea that fuels everything inside and out. Stephanie has deep experience in retail, restaurant and financial services categories and loves applying cross-category inspiration. She has worked on brands including Sonic Drive-Ins, Dairy Queen, Applebee's, IHOP, Wingstop, U.S. Bank, Planet Fitness and Justin’s.

She's passionate about mentoring talent, sharpening her skills as an amateur chef and adventuring to new places with her husband and twins.

This Speaker's Sessions

How Agencies Are Innovating Their Strategic Capabilities

May 7, 2024 | 11:00 am

In this small group discussion, we’ll take a look at how agencies are working to improve their strategic offering. Ultimately, the goal is to better anchor your agency into each client – as an indispensable strategic partner. This means more effective strategic services, processes, tools, target audience insight, data utilization, and more. Come to this group discussion ready to collaborate!

Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

How the Role of Finance Chief is Evolving at Small Agencies

May 7, 2024 | 4:45 pm

This group discussion will take a look at the strategic role your head of finance needs to be playing on your management team. We’ll discuss the key insight, guidance, and tools they should now direct and the benefits this should provide to smaller agency CEOs.

Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.