Tom Demetriou is currently EVP, Creative Director, at Barkley, a fiercely independent ad agency based in Kansas City, MO. He is also Co-Director of the Barkley Creative Accelerator, an apprenticeship / portfolio school designed to break down our industry’s historical barriers to entry for BIPOC creative talent.
Career highlights include: Cannes and Effie recognition for his work for American Airlines.
Top 3 Super Bowl spot for Nationwide Insurance as ranked by Nielsen BuzzMetrics as well as TBS’ Funniest Commercials of the Year, Wall Street Journal’s Best Ads of the Year, TNS Media Intelligence Most Effective Ad Featuring a Celebrity and One Show recognition.
Member of the Screen Actors Guild, with national broadcast work for Dairy Queen, Marmot, H&R Block. Narrated the ESPN Films documentary, The Bobby Hoppe Story.
A writer by trade, Tom has spent most of the past 23 years working as a creative for advertising agencies. One detour was his co-founding in 2014 of a video content agency called Rockbox, which taught him the subtle nuances of business such as making a profit, staring down an empty pipeline, making payroll, etc.
Tom will always write for a living. He believes words matter more than ever. He is married with three beautiful children and two unfortunate-looking dogs. A long time ago in a galaxy far, far away, he graduated with High Honors from Penn State University, where, by sheer coincidence, his eldest son will attend as a Freshman in the Fall of 2022.
Brand experience includes Planet Fitness, Dairy Queen, US Bank, American Airlines, Nationwide Insurance, Discovery Channel, Subaru, Bell Helicopter, Microsoft Xbox, Minnesota Vikings, Cleveland Cavaliers, Anthem Blue Cross Blue Shield, Big O Tires, Texas Tourism, Marmot, Sundance Channel and E! Entertainment TV.