TODO: Apostrophes in names is currently causing an issue Robin Bonn – Mirren Live: May 7-8, 2025
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Co:definery

Robin Bonn

CEO
Robin Bonn is the CEO of Co:definery, a specialist agency advisory firm. Combining consulting sprints and executive coaching, Co:definery helps agencies create their own 'market of one' - enabling CEOs and Founders to consistently stand out, command a premium, attract the best talent and thrive in their roles. Co:definery has worked with many of the world’s best known agencies - from indies like AnalogFolk, Amplify, Stink Studios and MSQ, to network agencies including DDB, UM, McCann and MullenLowe. Robin is also a Marketing Week columnist, the co-chair of the British Interactive Media Association’s Future Growth Council and a mentor for SheSays, supporting women and non-binary people in the creative industries. Prior to launching Co:definery in 2016, he spent nearly 20 years in agency growth roles, from start-ups to global networks. He’s also a former member of the Institute of Practitioners in Advertising’s New Business Group and the Direct Marketing Association’s Agencies’ Council.

This Speaker's Sessions

Beyond the Oversupply Myth: Three Trends Driving Agency Growth in the AI Revolution

May 1, 2024 | 12:15 pm
Based out of London, Co:definery specializes in improving the commercial performance of marketing services firms.Working around the world with agencies, Robin and his team have identified a new commercial reality that is emerging – which is shaping a new agency model. In this session, he’ll address: the three critical trends agencies must respond to, the new model for sustainable competitive advantage, and specific actions that will create an immediate improvement in talent, culture, and profit.