Mischief

Bianca Guimaraes

Partner & Executive Creative Director

Bianca is an Executive Creative Director, a founding partner at Mischief, and an advocate for women in the industry. She's behind culture-creating work, which has shifted societal perception of the world's biggest brands, as well as the toughest issues. Her work has been nominated for multiple Emmys (going on to win one) and has won more than 100 awards internationally. Bianca’s accomplishments include being named as one of Business Insider’s ‘30 Most Creative People in Advertising Under 30’ in 2012, 2014, 2015, and 2016. Shots magazine selected her for their inaugural list of “Rising Stars;” Adweek included her among its “Creative 100;” The Drum named her to their “50 Under 30” list; She Says and The Voice of a Woman awarded her as The VOWWS Best Creative Director; the One Show and the 3% Conference named her as one of their Next Creative Leaders; and she was featured on AdAge 40 Under 40’s list. She's been recognized as one of Campaign US "Female Frontier honorees" and as one of Ad Age's 2021 Leading Women. Ultimately, she hopes her achievements can encourage more young women to consider advertising as their profession and inspire women in the business to see a future in it. When she's not working, Bianca can be found running around her 4-year-old in Brooklyn playgrounds and designing birthday cards for pushy friends and family members.

This Speaker's Sessions

How the F*&% Did You Sell That?

May 7, 2024 | 8:30 am

In this opening session, Bianca and Kevin will share how they’ve sold through some of their biggest creative ideas (plus a few horror stories from along the way).