VCCP

Brett Edgar

CEO

Brett helps champion creativity within VCCP's New York office by building strong brand partnerships and leading the community with a clear vision to drive culture forward. An industry veteran with a proven track record, Brett has helped raise agency standards, define brand identities, and has built unparalleled business relationships that still continue to grow. She has worked on highly-awarded campaigns across brands including: gaming, beauty, spirits, packaged goods, and nonprofits, to name a few. Brett lives in Connecticut with her husband, two daughters, and a golden retriever that eats everything in sight. When not corralling her dog and children, you can find Brett at Irish dance competitions all over the northeast with her two dancing daughters.

This Speaker's Sessions

Challenging the Legacy Pricing Model

May 8, 2024 | 2:00 pm

VCCP US has been on a mission to challenge the legacy time-based pricing system that feels outdated and broken. They have been reframing how they package, sell, and charge for their work. Why aren’t agencies focusing on the value they bring rather than the costs they incur?

By reframing the pricing model, this allows both parties to focus on what’s most important - great work and driving the business forward. While it hasn’t been easy, their journey reveals new answers to some of the biggest challenges agencies are dealing with today.

In this enlightening session, join VCCP US’s Brett Edgar - CEO & Janisse Wong - CFO, as they share the steps they took, why it works, and ultimately, why we should all be challenging the existing model.