Ignition Consulting Group

Tim Williams

Founder

Tim Williams is the founder of Ignition Consulting Group (www.ignitiongroup.com), a U.S.-based consultancy that helps agencies create and capture more value. Tim has led successful pricing programs for both multinational networks as well as mid-size independents, and is currently working with firms on both sizes of the Atlantic to help inspire different and more effective approaches to agency compensation. In his role as consultant and teacher, Tim has authored two books, numerous articles for publications like, Advertising Age, Adweek and Campaign and has been interviewed by The New York Times, Wall Street Journal, The Economist, The Guardian, and National Public Radio and many others. Tim’s seminars and keynote presentations have taken him literally around the world, including North and South America, Europe, Asia, and Australia.

This Speaker's Sessions

Billing by the Nano-Second? How to Capture the Value of AI & Price Accordingly

May 8, 2024 | 12:45 pm

It’s clear that as you accelerate your output, the approach of hourly fees must change. Adapted for the new realities of AI, Tim will outline an evolved approach that starts by repackaging your offering as products and programs. With this new frame of reference, you are now pricing the program and its value, rather than the person and the hour – the essence of revenue model transformation.

The rapid adoption of AI-powered solutions will ultimately propel all agencies into a product-based business model, which completely changes the dialogue with clients. In place of a circular conversation about the number of people and hours, you’ll be talking with your clients about what they really buy: well-crafted, high-value solutions to their business problems.