Translation
Chaucer Barnes
Chief Marketing Officer
Chaucer Barnes is Chief Marketing Officer of UnitedMasters Inc., working across UnitedMasters and Translation to source creative solutions rooted in culture. In creating a new normal for the way brands and creators alike mint and trade cultural capital, he applies tools and lessons from every chapter of his life – media planner, brand strategist, creative director, partnership architect, and independent musician.
This Speaker's Sessions
New Business Chiefs: The New Role, The New Pipeline
May 7, 2024 | 11:00 am
This panel of some of the best new business leads in the business will address two important topics.
First, they’ll take a look at what it now takes to be effective in this critical role – one of the toughest in an agency. This will include how to staff and organize pitch teams, build a proactive prospecting program, utilize new tech tools, and more. Second, they will discuss where the most profitable new business will be sourced over the year ahead and what it will take to get it in the door.
Opportunity will be provided for audience Q&A.
First, they’ll take a look at what it now takes to be effective in this critical role – one of the toughest in an agency. This will include how to staff and organize pitch teams, build a proactive prospecting program, utilize new tech tools, and more. Second, they will discuss where the most profitable new business will be sourced over the year ahead and what it will take to get it in the door.
Opportunity will be provided for audience Q&A.