Mirren
Brent Hodgins
Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, promotions, experiential and design. As you probably guessed, Mirren is also the force behind this event. Each year, more than 700 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Brent has trained CEOs and their senior management teams in every major region around the world. He is highly competitive as he pushes himself, his Mirren team, and his clients to accept nothing less than a commitment to growth.
This Speaker's Sessions
Get a Grip: Better Control Project Scope & Profitability
May 7, 2024 | 11:00 am
Keeping clients on scope is one of the most significant agency challenges – particularly for teams overly desperate to please their clients – at the cost of their agency. Ineffective scope management is costing a fortune.
There’s a better way.
Brent will outline specific methods your teams can use to get a grip and get control of their client projects. This includes principles for writing SOWs, getting them approved, creating guardrails to keep clients on track, and flipping scope creep on its head to capture it as a revenue growth opportunity.
There’s a better way.
Brent will outline specific methods your teams can use to get a grip and get control of their client projects. This includes principles for writing SOWs, getting them approved, creating guardrails to keep clients on track, and flipping scope creep on its head to capture it as a revenue growth opportunity.
Growth from Within: New Strategies to Capture More of Each Client’s Spend
May 7, 2024 | 1:45 pm
With our group of seasoned client leaders, we’ll examine what it now takes to set – and achieve – organic growth goals.While it’s common to have growth goals for each client, it’s surprisingly uncommon to apply operational rigor to their execution. In addition to a fear of being made a “salesperson,” everyone is reactively running from one client fire to the next, never able to get ahead with new initiatives proactively.In contrast, client satisfaction and tenure increase (along with agency profitability) when actively leaning in. Whether you’re a small or large agency, this panel will provide new strategies you can start using to grow your own clients.Time will be provided for audience Q&A.
The New AI Tools Having the Biggest Impact On Our Agencies
May 8, 2024 | 9:45 am
This group will come together to separate the hype from the reality. The discussion will focus on the different AI tools that are having a meaningful impact across four areas of their agencies: Strategic Planning, Account Management, Production, and Creative. We’ll look at what’s working, what’s not, and how to get the most out of these transformational products.
Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.
The premise is that collective learning from a group of sharp minds will improve the performance of everyone.
Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.
Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.