BarkleyOKRP

Stephanie Parker

Chief Client Experience Officer

Stephanie has made a career of chasing the thrill of big ideas and weaving them through everything to ultimately impact the trajectory of a brand. In her role as Chief Client Experience Officer, Stephanie is accountable for the experience clients have with Barkley end-to-end, leading the Brand Leadership and Brand Operations teams to deliver connected thinking across Barkley. She has mastered her ability to uncover business opportunities and honed brand-building to create ideas with purpose. She loves the momentum of uncovering a brand idea that fuels everything inside and out. Stephanie has deep experience in retail, restaurant and financial services categories and loves applying cross-category inspiration. She has worked on brands including Sonic Drive-Ins, Dairy Queen, Applebee's, IHOP, Wingstop, U.S. Bank, Planet Fitness and Justin’s.

She's passionate about mentoring talent, sharpening her skills as an amateur chef and adventuring to new places with her husband and twins.

This Speaker's Sessions

How Agencies Are Innovating Their Strategic Capabilities

May 7, 2024 | 11:00 am

In this small group discussion, we’ll take a look at how agencies are working to improve their strategic offering. Ultimately, the goal is to better anchor your agency into each client – as an indispensable strategic partner. This means more effective strategic services, processes, tools, target audience insight, data utilization, and more. Come to this group discussion ready to collaborate!

Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.

Empowering Agency Teams for Financial Accountability & Growth

May 7, 2024 | 4:45 pm

This group will look at what agency management can do to help their teams better understand – and be more accountable for – the profitability of their accounts. As leadership expectations for growth continue to increase, do agency teams have the access and resources they need to deliver on those expectations? How much transparency into agency finance is needed (and how much is too much)? We’ll discuss the role/accountability of agency finance leads, the expectations leadership should set with teams, operating structures that are working to drive growth, and more.

Discussion Format:
These special one-hour interactive sessions provide the rare opportunity to connect with a group of 15 - 20 industry peers. Focused on a critical industry topic, you’ll be able to share your thoughts, ask questions, and learn from others. All are moderated by a subject matter expert and open to in-person and virtual attendees.

The premise is that collective learning from a group of sharp minds will improve the performance of everyone.

Agency Limit Note:
Only 1 person per agency may join each Mastermind Session.

Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.