Mintel
Diana Kelter
Associate Director, Consumer Trends
Diana is an Associate Director of Consumer Trends, focusing on North America. Diana joined Mintel as a foodservice analyst before moving to the Trends team. Her role on Trends is a combination of analyzing data and pairing it with global brand monitoring, to determine where macro trends take shape.
This Speaker's Sessions
Gen Alpha: Understanding the Buying Power of This New Generation
May 7, 2024 | 9:45 am
While the oldest are only 14 years old, they’re already influencing the purchase behavior of families like no generation before. With completely different values, attitudes, and habits, they stand to disrupt the plans of many brands. After unpacking the key trends behind this new generation, we’ll then look at how agencies can best turn new Gen Alpha insight into more work with clients.
Session Format:
This special one-hour session will consist of a 40-minute presentation from our guest Analyst from Mintel, followed by a group discussion with 15 - 20 industry peers.
Agency Limit Note:
Only 1 person per agency may join each Mastermind session.
Session Format:
This special one-hour session will consist of a 40-minute presentation from our guest Analyst from Mintel, followed by a group discussion with 15 - 20 industry peers.
Agency Limit Note:
Only 1 person per agency may join each Mastermind session.
Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.