TODO: Apostrophes in names is currently causing an issue Katie Birkel – Mirren Live: May 7-8, 2025
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Huge

Katie Birkel

Vice President, Growth
Katie leads strategic growth from Huge's global headquarters in Brooklyn, where she pilots new relationships and grows organic ones. She brings disciplines together across strategy, products & platforms, brand, campaign, and connected commerce to champion the Huge approach of unified brand experience. Evolving her career after a start in account management has led business development and growth at TBWA\Chiat\Day, political and change-making agency SS+K/M&C Saatchi, fashion & luxury-focused Laird + Partners, and shopper marketing agency The Integer Group.

This Speaker's Sessions

What's Working to Win More Business Right Now

For All Acess In-Person Registrations:
3 Part Series: May 16, June 20, August 8

May 16, 2024 | 1:00 pm

Session 1: May 16, 1-2:00 pm ET
What’s Working to Win More Business: A Look Inside Our New Business Engine
Speaker: Mischief: Katie Newman, Partner, and Chief Marketing Officer


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It’s no secret Mischief @ No Fixed Address is on a tear: groundbreaking work, creative awards, new business wins, Agency of the Year, and Fast Company’s Most Innovative Ad Agency in the World, to name a few achievements. Kept a little more secret, how the heck are they doing it? For this session, we’ll focus on new business. Here, Katie will discuss why new business has fundamentally changed and what that means for agencies now. The practices of old are done. She will address the new best practices now required to generate business in a way that is consistent – and authentic – for your agency.

Session 2: June 20, 1-2:15 pm ET
How to Audit & Optimize Your Pitch Effectiveness
Speaker: Mirren: Laura Matthews, Training Director

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Applying lessons from training the best agencies in the business, Laura will walk you through a framework by which you can assess your agency’s approach to pitching new business.

You'll be put to work as you confirm your strengths and your constraints – those issues most holding back the effectiveness of your performance. You will evaluate your agency across several key elements, while comparing yourself to others. Gain insight into where to focus your efforts as you continue to improve pitching business during this turbulent period.

Session 3: August 8, 1-2:00 pm ET
Five Strategies to Get Into & Win Better RFPs

Speaker: HUGE: Katie Birkel, Growth Director

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Katie continues to rock new business at the agency powerhouse, HUGE. In this session, she’ll outline five key strategies that play the greatest role in converting RFPs. Working through each one, she’ll detail what it is, what it means for the industry, and what it means for your pitching. Expect new takeaways that will completely elevate your pitch game.