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Pre-Conference: Apr 29

Revenue-Driven Negotiation Skills: No More Leaving Money on the Table

Geared for day-to-day client-facing teams and management who write and present estimates, proposals, and MSAs – this special series will address the bucketload of revenue your teams are leaving on the table with estimates, proposals, and MSAs. Learn the new skills now necessary to ensure you get paid fairly (and more) for all your work.
1:00 pm ET
Track 1

A Look Inside One of the Fastest-Growing Agencies: An Interview

See More
Mischief
Oliver McAteer
Partner & Head of Development
2:00 pm ET
Track 1

The New Negotiation Skills to Drive Revenue

See More
JFE International Consultants, Inc.
J. Francisco Escobar
President & Founder
3:15 pm ET
Track 1

Reframe Your Client Negotiations to Create a Lasting Partnership

See More
The Martin Agency
Courtney Williams
VP, Head of Business Development
4:15 pm ET
Track 1

End of Pre-Conference
See you next week for Mirren Live May 7 & 8!

May 7
TRACK ONE

Agency Superpowers: Put AI to Work Where It Counts

Industry innovators reveal how to use AI to manage your agency more effectively and increase the value you provide clients.
8:25 am ET
Track 1

Master of Ceremonies

VML
Ellie Bamford
Chief Strategy Officer
8:30 am ET
Track 1

Keynote: The AI-Powered Agency: Supercharging Your Workflows

See More
PMG
Evan Wooten
Director of AI and Software Engineering
PMG
Chris Alvares
VP of AI & Technology
9:45 am ET
Track 1

Muse in the Machine: AI and The Next Era of Creativity

See More
Razorfish
Brian Brown
SVP, Creative Innovation Lead
11:00 am ET
Track 1

AI Accelerated: Creating More Client Value & Agency Profit

See More
Moderator
Work & Co.
Rupal Parekh
Partner
MachWon
Jarrod Bull
Managing Director
BSSP
Tracey Faux-Pattani
CEO
Silverside
Robert Wrubel
Founder & Managing Partner
GUT
Christian Pierre
Chief Intelligence Officer & Partner
12:00 pm ET
Track 1

Networking Lunch
Take a break, grab some biofuel, and awkwardly talk with your mouth full.

12:50 pm ET
Track 1

The Hidden Revenue in Your Digital Ad Spend

See More
AvidXchange
Theresa Contario
VP & Business Line Executive
1:15 pm ET
Track 1

AI Agents & the New Era of Agency Expertise

See More
Loop
Matt Cyr
Founder & President
2:30 pm ET
Track 1

Outpacing Chaos in the AI Era: Strategy as a Daily Practice

See More
Magnolia
Lauren O'Brien
Chief Strategy Officer
3:30 pm ET
Track 1

Networking Break
Coffee, snacks, and the discomfort of saying hi while not remembering their name.

4:15 pm ET
Track 1

Live On Stage: AI vs. Human - Battle for the Ultimate Strategy Brief

See More
5:15 pm ET
Track 1

Cocktail Reception
Join us for cocktails and make some new connections with our tech experts and industry peers.

6:30 pm ET
Track 1

End of Day One

TRACK TWO

Take Back More Control of Your New Business

New business leaders outline how to generate more new business in a way that is more strategic, methodical, and predictable.
8:25 am ET
Track 2

Master of Ceremonies

Zambezi
Jean Freeman
CEO
8:30 am ET
Track 2

Keynote: How the F*%k Did You Win That?

See More
BarkleyOKRP
Katy Hornaday
Chief Creative Officer
BarkleyOKRP
Jason Parks
Chief Growth Officer
9:45 am ET
Track 2

Hitting Above Our Weight to Beat Bigger Agencies

See More
Moderator
Majority
Jorge Hernandez
Partner & CMO
Party Land
Haley Hunter
Founder & COO
Quality Meats
Jonathan King
Chief Growth Officer
MIRIMAR
Stephanie Thiel
Managing Director
Mojo Supermarket
Mo Said
Founder & CEO
11:00 am ET
Track 2

Selling More Capabilities to More Clients

See More
Mirren
Brent Hodgins
Managing Director
12:00 pm ET
Track 1

Networking Lunch
Take a break, grab some biofuel, and awkwardly talk with your mouth full.

12:50 pm ET
Track 2

Unlocking New Business Through the Science of Timing and the Art of Human Connection

See More
Winmo
Dave Currie
CEO
1:15 pm ET
Track 2

Live Pitch Competition: 2 Agencies, 3 Search Consultants, Infinite Tension

See More
R3
Kate Byren
Senior Marketing Consultant
JLB + Partners
Tom Browning
President
Roth Ryan Hayes
Matt Ryan
CEO
2:30 pm ET
Track 2

Kick A$$ at New Business (Without Big Agency Resources)

See More
Highdive
Isabel Long
Head of Growth
Highdive
Megan Lally
Owner & CEO
3:30 pm ET
Track 1

Networking Break
Coffee, snacks, and the discomfort of saying hi while not remembering their name.

4:15 pm ET
Track 2

The 10-Week Pipeline: Building a Systematic Proactive Prospecting Program

See More
Mirren
Sharon Honjiyo
Director, Agency Growth Strategy
Mirren
Bruce Woolsey
Director, Agency Growth Strategy
5:15 pm ET
Track 1

Cocktail Reception
Join us for cocktails and make some new connections with our tech experts and industry peers.

6:30 pm ET
Track 1

End of Day One

TRACK THREE

Mastermind Peer Collaboration Sessions

For in-person and remote attendees, join a small group to collaborate on a critical industry topic (limited seating, advance sign-up required via registration email).
9:45 am ET
Track 3

Search Consultant Meet and Greet: Roth Ryan Hayes

See More
Moderator
Erich & Kallman
Stephen Larkin
Chief Marketing Officer
Roth Ryan Hayes
Matt Ryan
CEO
11:00 am ET
Track 3

Search Consultant Meet and Greet: ARK Advisors

See More
Moderator
Erich & Kallman
Stephen Larkin
Chief Marketing Officer
Ark Advisors
Ken Robinson
Co-Founder & Co-Owner
12:00 pm ET
Track 1

Networking Lunch
Take a break, grab some biofuel, and awkwardly talk with your mouth full.

1:15 pm ET
Track 3

Getting More Business from Search Consultants

See More
Havas
Maggie Connors
Marketing and Brands Officer
AAR Partners
Lisa Colantuono
President
2:30 pm ET
Track 3

How We’re Using Automation & AI to Scale Our Agencies

See More
Fluency
Andy MacLeay
VP, Engagement and Channels
Uncommon Creative Studio
Meredith Nydam
Director of Resourcing & Operations
3:30 pm ET
Track 1

Networking Break
Coffee, snacks, and the discomfort of saying hi while not remembering their name.

5:15 pm ET
Track 1

Cocktail Reception
Join us for cocktails and make some new connections with our tech experts and industry peers.

6:30 pm ET
Track 1

End of Day One

May 8
TRACK FOUR

Accelerating Agency Operations & Profitability

Agency innovators address how to become an operation that is more nimble, creative, diverse, and profitable.
8:25 am ET
Track 1

Master of Ceremonies

Dentsu Creative
Abbey Klaassen
Global Brand President
8:30 am ET
Track 1

Keynote: Navigating Our Peaks and Valleys

See More
GUT
Tristan Stevens
Head of Brand Leadership & Operations
9:45 am ET
Track 1

Using AI-Powered Strategy to Transform Our Agencies

See More
Moderator
Board of Innovation
Jo McKinney
Chief Growth Officer
McKinney
Jasmine Dadlani
Chief Strategy Officer
LERMA/
Sarah Allen
Principal, Brand Strategy
TBWA
Anthony Hamelle
Chief Innovation Officer
Mother
Veronica Thew
Head of Strategy
9:45 am ET
Track 1

Building an AI-Powered Agency

See More
Accenture Song
Adam Beckerman
Managing Director
11:00 am ET
Track 1

How to Price the Value of Your Work (In an Era of Acceleration)

See More
Moderator
Droga5
Chioma Aduba
President
Walrus
Frances Webster
Owner & CEO
Parakeeto
Marcel Petitpas
CEO
Beers with Friends
Dana Hork
CEO
12:00 pm ET
Track 1

Networking Lunch
You know how it is… you always make a great connection when you least expect it.

12:45 pm ET
Track 1

Systemizing Repeatable Growth in the New Age of AI

See More
Agency Different
Anthony Gindin
CEO
2:00 pm ET
Track 1

The Scalability Shift: Redesigning Your Agency for Margin, Value, and Defensibility

See More
Lodestar
Brian Kessman
CEO
3:00 pm ET
Track 1

Leading Through Uncertainty to Create More Predictable Growth

See More
Mirren
Brent Hodgins
Managing Director
3:45 pm ET
Track 1

Conference Closed - See you at the post-conference sessions!

TRACK FIVE

Accelerating Revenue with Better Strategy, Partnerships & Organic Growth

This track will feature agencies outlining how they’ve used unconventional approaches to drive revenue growth.
8:25 am ET
Track 2

Master of Ceremonies

Lewis Communications
Katie Peninger
Vice President Account Services
8:30 am ET
Track 2

Keynote: Inside JOANxMedia – A Blueprint for Modern Agency Collaboration

See More
JOAN
Jaime Robinson
Co-Founder & CCO
Crossmedia
Kamran Asghar
CEO / Co-Founder
11:00 am ET
Track 2

Stronger Together: Partnering with Other Agencies to Win Business

See More
Odysseus Arms
Libby Brockhoff
CEO & Co-Founder
R&R Partners
Fletcher Whitwell
Partner, Chief Media & Publishing Officer
12:00 pm ET
Track 1

Networking Lunch
You know how it is… you always make a great connection when you least expect it.

12:45 pm ET
Track 2

Growth From Within: Tapping Your Best Source of Revenue

See More
Moderator
Grey
Laura Maness
Global CEO
Opinionated
Mark Fitzloff
Founder
Tombras
Ashley Butturini
Chief Client Officer
Luquire
Stephanie Spicer
President
Special U.S.
Kelsey Hodgkin
CEO & Partner
2:00 pm ET
Track 2

It's Time: Agency Ownership Must Evolve

See More
Moderator
Cornett
Christy Hiler
CEO, Owner
Zambezi
Jean Freeman
CEO
Terri & Sandy
Sandy Greenberg
Co-Founder & CEO
Verb
Shannon Jones
Co-Founder
Mischief
Kerry McKibbin
Partner & President
3:45 pm ET
Track 1

Conference Closed - See you at the post-conference sessions!

TRACK SIX

Mastermind Peer Collaboration Sessions

For in-person and remote attendees, join a small group to collaborate on a critical industry topic (limited seating, advance sign-up required via registration email).
9:45 am ET
Track 3

Empowering Agency Teams for Financial Accountability & Growth

See More
Summit Virtual CFO
Jamie Nau
Virtual CFO and Director of Accounting
Uncommon Creative Studio
Meredith Nydam
Director of Resourcing & Operations
11:00 am ET
Track 3

How We’re Bringing In New Business - Without Those Damn RFPs

See More
Catapult
Butler Burdine
Head of Strategy
Winmo
Dave Currie
CEO
SoulPurpose Advisory
Matt Weiss
Founder
12:00 pm ET
Track 1

Networking Lunch
You know how it is… you always make a great connection when you least expect it.

12:45 pm ET
Track 3

Increasing Your Agency’s Enterprise Value (CEOs Only)

See More
Evalla Advisors
Lori Murphree
Founder & Managing Partner
Future Proof Advisors
Terry Dry
CEO
3:45 pm ET
Track 1

Conference Closed - See you at the post-conference sessions!

Post-Conference: May 21

Presentation Skills: Enhancing Your Command of the Room

In this two-part training series, you’ll learn your personal presentation profile, how to enhance it, and the skills to dramatically increase your level of “front-of-the-room persuasion” – for both remote and in-person presentations.
10:00 am ET
Track 1

Part 1: May 21, 1:00 pm - 2:30 pm ET
Presentation Skills: Developing Your Content to Command the Room

See More
Mirren
Sharon Honjiyo
Director, Agency Growth Strategy
1:00 pm ET
Track 1

Part 2: June 5, 1:00 pm - 2:30 pm ET
Presentation Skills: Enhancing Your Personal Command of the Room

See More
Mirren
Brent Hodgins
Managing Director
Virtual Speaker
Indicates speaker will be presenting remotely

Pre-Conference

Apr 29, 2025

Day One

May 7, 2025

Day Two

May 8, 2025

Post-Conference

 

PRE-CONFERENCE FORUM

Revenue-Driven Negotiation Skills: No More Leaving Money on the Table

Geared for day-to-day client-facing teams and management who write and present estimates, proposals, and MSAs – this special series will address the bucketload of revenue your teams are leaving on the table with estimates, proposals, and MSAs. Learn the new skills now necessary to ensure you get paid fairly (and more) for all your work.
1:00 pm ET
Track 1

A Look Inside One of the Fastest-Growing Agencies: An Interview

See More
Mischief
Oliver McAteer
Partner & Head of Development
2:00 pm ET
Track 1

The New Negotiation Skills to Drive Revenue

See More
JFE International Consultants, Inc.
J. Francisco Escobar
President & Founder
3:15 pm ET
Track 1

Reframe Your Client Negotiations to Create a Lasting Partnership

See More
The Martin Agency
Courtney Williams
VP, Head of Business Development
4:15 pm ET
Track 1

End of Pre-Conference
See you next week for Mirren Live May 7 & 8!

 

Track One

Agency Superpowers: Put AI to Work Where It Counts

Industry innovators reveal how to use AI to manage your agency more effectively and increase the value you provide clients.

Track Two

Take Back More Control of Your New Business

New business leaders outline how to generate more new business in a way that is more strategic, methodical, and predictable.

Track Three

Mastermind Peer Collaboration Sessions

For in-person and remote attendees, join a small group to collaborate on a critical industry topic (limited seating, advance sign-up required via registration email).
8:25 am ET
Track 2

Master of Ceremonies

Zambezi
Jean Freeman
CEO
Track 1

Master of Ceremonies

VML
Ellie Bamford
Chief Strategy Officer
8:30 am ET
Track 2

Keynote: How the F*%k Did You Win That?

See More
BarkleyOKRP
Katy Hornaday
Chief Creative Officer
BarkleyOKRP
Jason Parks
Chief Growth Officer
Track 1

Keynote: The AI-Powered Agency: Supercharging Your Workflows

See More
PMG
Evan Wooten
Director of AI and Software Engineering
PMG
Chris Alvares
VP of AI & Technology
9:45 am ET
Track 3

Search Consultant Meet and Greet: Roth Ryan Hayes

See More
Moderator
Erich & Kallman
Stephen Larkin
Chief Marketing Officer
Roth Ryan Hayes
Matt Ryan
CEO
Track 2

Hitting Above Our Weight to Beat Bigger Agencies

See More
Moderator
Majority
Jorge Hernandez
Partner & CMO
Party Land
Haley Hunter
Founder & COO
Quality Meats
Jonathan King
Chief Growth Officer
MIRIMAR
Stephanie Thiel
Managing Director
Mojo Supermarket
Mo Said
Founder & CEO
Track 1

Muse in the Machine: AI and The Next Era of Creativity

See More
Razorfish
Brian Brown
SVP, Creative Innovation Lead
11:00 am ET
Track 1

AI Accelerated: Creating More Client Value & Agency Profit

See More
Moderator
Work & Co.
Rupal Parekh
Partner
MachWon
Jarrod Bull
Managing Director
BSSP
Tracey Faux-Pattani
CEO
Silverside
Robert Wrubel
Founder & Managing Partner
GUT
Christian Pierre
Chief Intelligence Officer & Partner
Track 2

Selling More Capabilities to More Clients

See More
Mirren
Brent Hodgins
Managing Director
Track 3

Search Consultant Meet and Greet: ARK Advisors

See More
Moderator
Erich & Kallman
Stephen Larkin
Chief Marketing Officer
Ark Advisors
Ken Robinson
Co-Founder & Co-Owner
12:00 pm ET
Track 1

Networking Lunch
Take a break, grab some biofuel, and awkwardly talk with your mouth full.

12:50 pm ET
Track 1

The Hidden Revenue in Your Digital Ad Spend

See More
AvidXchange
Theresa Contario
VP & Business Line Executive
Track 2

Unlocking New Business Through the Science of Timing and the Art of Human Connection

See More
Winmo
Dave Currie
CEO
1:15 pm ET
Track 1

AI Agents & the New Era of Agency Expertise

See More
Loop
Matt Cyr
Founder & President
Track 2

Live Pitch Competition: 2 Agencies, 3 Search Consultants, Infinite Tension

See More
R3
Kate Byren
Senior Marketing Consultant
JLB + Partners
Tom Browning
President
Roth Ryan Hayes
Matt Ryan
CEO
Track 3

Getting More Business from Search Consultants

See More
Havas
Maggie Connors
Marketing and Brands Officer
AAR Partners
Lisa Colantuono
President
2:30 pm ET
Track 1

Outpacing Chaos in the AI Era: Strategy as a Daily Practice

See More
Magnolia
Lauren O'Brien
Chief Strategy Officer
Track 3

How We’re Using Automation & AI to Scale Our Agencies

See More
Fluency
Andy MacLeay
VP, Engagement and Channels
Uncommon Creative Studio
Meredith Nydam
Director of Resourcing & Operations
Track 2

Kick A$$ at New Business (Without Big Agency Resources)

See More
Highdive
Isabel Long
Head of Growth
Highdive
Megan Lally
Owner & CEO
3:30 pm ET
Track 1

Networking Break
Coffee, snacks, and the discomfort of saying hi while not remembering their name.

4:15 pm ET
Track 1

Live On Stage: AI vs. Human - Battle for the Ultimate Strategy Brief

See More
Track 2

The 10-Week Pipeline: Building a Systematic Proactive Prospecting Program

See More
Mirren
Sharon Honjiyo
Director, Agency Growth Strategy
Mirren
Bruce Woolsey
Director, Agency Growth Strategy
5:15 pm ET
Track 1

Cocktail Reception
Join us for cocktails and make some new connections with our tech experts and industry peers.

6:30 pm ET
Track 1

End of Day One

 

Track Four

Accelerating Agency Operations & Profitability

Agency innovators address how to become an operation that is more nimble, creative, diverse, and profitable.

Track Five

Accelerating Revenue with Better Strategy, Partnerships & Organic Growth

This track will feature agencies outlining how they’ve used unconventional approaches to drive revenue growth.

Track Six

Mastermind Peer Collaboration Sessions

For in-person and remote attendees, join a small group to collaborate on a critical industry topic (limited seating, advance sign-up required via registration email).
8:25 am ET
Track 2

Master of Ceremonies

Lewis Communications
Katie Peninger
Vice President Account Services
Track 1

Master of Ceremonies

Dentsu Creative
Abbey Klaassen
Global Brand President
8:30 am ET
Track 2

Keynote: Inside JOANxMedia – A Blueprint for Modern Agency Collaboration

See More
JOAN
Jaime Robinson
Co-Founder & CCO
Crossmedia
Kamran Asghar
CEO / Co-Founder
Track 1

Keynote: Navigating Our Peaks and Valleys

See More
GUT
Tristan Stevens
Head of Brand Leadership & Operations
9:45 am ET
Track 1

Using AI-Powered Strategy to Transform Our Agencies

See More
Moderator
Board of Innovation
Jo McKinney
Chief Growth Officer
McKinney
Jasmine Dadlani
Chief Strategy Officer
LERMA/
Sarah Allen
Principal, Brand Strategy
TBWA
Anthony Hamelle
Chief Innovation Officer
Mother
Veronica Thew
Head of Strategy
Track 1

Building an AI-Powered Agency

See More
Accenture Song
Adam Beckerman
Managing Director
Track 3

Empowering Agency Teams for Financial Accountability & Growth

See More
Summit Virtual CFO
Jamie Nau
Virtual CFO and Director of Accounting
Uncommon Creative Studio
Meredith Nydam
Director of Resourcing & Operations
11:00 am ET
Track 3

How We’re Bringing In New Business - Without Those Damn RFPs

See More
Catapult
Butler Burdine
Head of Strategy
Winmo
Dave Currie
CEO
SoulPurpose Advisory
Matt Weiss
Founder
Track 2

Stronger Together: Partnering with Other Agencies to Win Business

See More
Odysseus Arms
Libby Brockhoff
CEO & Co-Founder
R&R Partners
Fletcher Whitwell
Partner, Chief Media & Publishing Officer
Track 1

How to Price the Value of Your Work (In an Era of Acceleration)

See More
Moderator
Droga5
Chioma Aduba
President
Walrus
Frances Webster
Owner & CEO
Parakeeto
Marcel Petitpas
CEO
Beers with Friends
Dana Hork
CEO
12:00 pm ET
Track 1

Networking Lunch
You know how it is… you always make a great connection when you least expect it.

12:45 pm ET
Track 2

Growth From Within: Tapping Your Best Source of Revenue

See More
Moderator
Grey
Laura Maness
Global CEO
Opinionated
Mark Fitzloff
Founder
Tombras
Ashley Butturini
Chief Client Officer
Luquire
Stephanie Spicer
President
Special U.S.
Kelsey Hodgkin
CEO & Partner
Track 3

Increasing Your Agency’s Enterprise Value (CEOs Only)

See More
Evalla Advisors
Lori Murphree
Founder & Managing Partner
Future Proof Advisors
Terry Dry
CEO
Track 1

Systemizing Repeatable Growth in the New Age of AI

See More
Agency Different
Anthony Gindin
CEO
2:00 pm ET
Track 2

It's Time: Agency Ownership Must Evolve

See More
Moderator
Cornett
Christy Hiler
CEO, Owner
Zambezi
Jean Freeman
CEO
Terri & Sandy
Sandy Greenberg
Co-Founder & CEO
Verb
Shannon Jones
Co-Founder
Mischief
Kerry McKibbin
Partner & President
Track 1

The Scalability Shift: Redesigning Your Agency for Margin, Value, and Defensibility

See More
Lodestar
Brian Kessman
CEO
3:00 pm ET
Track 1

Leading Through Uncertainty to Create More Predictable Growth

See More
Mirren
Brent Hodgins
Managing Director
3:45 pm ET
Track 1

Conference Closed - See you at the post-conference sessions!

 

BONUS POST-CONFERENCE TRAINING SERIES (VIRTUAL)

Presentation Skills: Enhancing Your Command of the Room

In this two-part training series, you’ll learn your personal presentation profile, how to enhance it, and the skills to dramatically increase your level of “front-of-the-room persuasion” – for both remote and in-person presentations.
10:00 am ET
Track 1

Part 1: May 21, 1:00 pm - 2:30 pm ET
Presentation Skills: Developing Your Content to Command the Room

See More
Mirren
Sharon Honjiyo
Director, Agency Growth Strategy
1:00 pm ET
Track 1

Part 2: June 5, 1:00 pm - 2:30 pm ET
Presentation Skills: Enhancing Your Personal Command of the Room

See More
Mirren
Brent Hodgins
Managing Director
Virtual Speaker
Indicates speaker will be presenting remotely

Pre-Conference

Apr 29, 2025

Day One

May 7, 2025

Day Two

May 8, 2025

Post-Conference



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