Edelman

Alana Heber

SVP, Group Strategy Director

Alana is a Senior Vice President, Group Strategy Director at Edelman, working primarily in the Consumer Health & Wellness space. Her involvement on Edelman’s Gen Z Lab and Gen Z Trust IP is a true passion project. She strives to keep her finger on the pulse of culture and is passionate about helping internal stakeholders and clients decipher and participate with an ever-evolving consumer landscape and ultimately find the right moments and opportunities for their businesses to thrive.

This Speaker's Sessions

Think you know Gen Z? Think again.

May 7, 2024 | 3:00 pm

Staying on top of the latest consumer trends arms your teams with new insight that can inspire new organic growth opportunities. And, certainly with Gen Z.

Age shouldn't be the only fact to define a generation. Gen Z is now climbing the corporate ladder, getting to grips with AI, and presenting a very different version of themselves online. Let’s dig deeper to find out what’s really trending with this diverse audience.

Join GWI trends expert Laura Connell and Alana Heber from Edelman, for this myth-busting session. They'll reveal the latest Gen Z trends for 2024 – and the truth about their lives, both online and offline. If you’re targeting Gen Z consumers for your clients, don’t miss this session.