JOAN Creative

Alexandra von Puttkamer

Head of Account Management

Alexandra forged her career in advertising at some of the leading creative agencies in the industry (McCann, Wieden + Kennedy, Ogilvy) working across a variety of sectors from travel, entertainment and gaming to FMCG and pharma. She also worked client side as CMO of a tech startup called asistensi whose mission was to provide migrants with access to affordable private healthcare for their families back home. Now she’s is Head of Account Management at JOAN creative in NYC, where they have one clear mission: to drive the diversity and equality agenda through strategic and creative work that is truly culturally relevant, and therefore makes a difference. Alexandra is a strategic thinker who gets truly excited about great creative ideas that solve business problems and drive commercial results. Passionate about leading, growing and nurturing teams and bringing together the best talent to deliver inspiring creative work.

This Speaker's Sessions

Growth from Within: New Strategies to Capture More of Each Client’s Spend

May 7, 2024 | 1:45 pm

With our group of seasoned client leaders, we’ll examine what it now takes to set – and achieve – organic growth goals.

While it’s common to have growth goals for each client, it’s surprisingly uncommon to apply operational rigor to their execution. In addition to a fear of being made a “salesperson,” everyone is reactively running from one client fire to the next, never able to get ahead with new initiatives proactively.

In contrast, client satisfaction and tenure increase (along with agency profitability) when actively leaning in. Whether you’re a small or large agency, this panel will provide new strategies you can start using to grow your own clients.

Time will be provided for audience Q&A.