TomorrowToday

Chris Johnson

Managing Partner

Chris Johnson, Managing Partner of TomorrowToday, an AI consultancy, is driving transformative change in client companies. With over 25 years of strategic digital marketing experience, Chris has led the agency he founded, LT, through a successful AI transformation across the last two years (and ongoing.) Through TomorrowToday, Chris helps organizations harness AI to streamline processes and unlock growth opportunities. His unique agency experience and AI expertise make him a sought-after thought leader. As an early member of the Society of Digital Agencies (SoDA) and a leader within the Young Presidents' Organization (YPO), Chris brings valuable strategic insights to his clients through technical insight and deep experience in leadership and strategy. Join him as he shares his vision for AI in the advertising agency business development process.

This Speaker's Sessions

Pitch Amplified: Gaining the Winning Edge with AI

May 8, 2024 | 3:15 pm

Chris will deconstruct key stages of the pitch process, outlining how to use generative AI to completely enhance it. He’ll address how to accelerate and improve the effectiveness of your strategic development, creative development, and final presentation – including getting real-time feedback from synthetic audiences the whole way through. As you’ll see, much of this also applies to day-to-day client projects.

This will include using AI to:

Build your own custom data set for ongoing pitch input, development, and feedback
Deconstruct, discuss, and provide new insight into the client brief
Jumpstart research into the client organization and competitive set
More quickly synthesize the most relevant takeaways behind larger volumes of research and analysis
Develop synthetic target audiences for ongoing real-time quantitative and qualitative research
Use synthetic target audiences for ongoing insight development, idea generation, creative development, and feedback (literally having conversations with them)