Media.Monks

Deborah Heslip

Chief Client Officer

Deborah is driven by a passion for fostering talent and contributing to initiatives that pave the way for the next generation of diverse leaders. Her commitment to mentorship and leadership development underscore a dedication to shaping the future of the industry that has been a hallmark of her decades-long career. Currently, serving as Global Chief Client Officer for Media.Monks, she lends her expertise to the agency’s top-tier global clients fostering strong partnerships, driving innovation and client adoption of new technologies. Prior to joining Media.Monks Deborah gained experience at Publicis Group, where she led the Level Studios agency brand, leading client relationships in the Technology and Mobility industries. Over her career, she has worked for notable agencies; Ogilvy, J. Walter Thompson, and Doner Advertising. Her contributions helped to shape the marketing landscape for global companies such as Coca-Cola, Minute Maid, Apple, Ford, Hyundai, Google, Estée Lauder, and Amazon.

This Speaker's Sessions

Growth from Within: New Strategies to Capture More of Each Client’s Spend

May 7, 2024 | 1:45 pm

With our group of seasoned client leaders, we’ll examine what it now takes to set – and achieve – organic growth goals.

While it’s common to have growth goals for each client, it’s surprisingly uncommon to apply operational rigor to their execution. In addition to a fear of being made a “salesperson,” everyone is reactively running from one client fire to the next, never able to get ahead with new initiatives proactively.

In contrast, client satisfaction and tenure increase (along with agency profitability) when actively leaning in. Whether you’re a small or large agency, this panel will provide new strategies you can start using to grow your own clients.

Time will be provided for audience Q&A.