TBWA\Chiat\Day New York
Emily Wilcox
CEO
As CEO of TBWA\Chiat\Day New York, Emily Wilcox is charged with creating the conditions for Disruptive creativity that moves people, drives growth for the agency and our brand partners, and inspires talent. Emily stands by the belief that great creativity comes from understanding how to connect with human beings and tell the stories that matter to them.
Prior to joining TBWA, Emily spent the last eight years at independent agency Johannes Leonardo, where she led the ongoing expansion of the business’ existing client relationships, as well as driving new business efforts. Emily first joined Johannes Leonardo as Head of Account Management in 2016, growing the account leadership department, optimizing client operations, and leading newly won client relationships and creative campaigns across Kraft Heinz, Danone, Volkswagen, MassMutual, Gap, Amazon, EA Sports, Uber, Instagram, Google, and more. During this time the agency saw a period of significant momentum and growth as it grew from 30 to 200 people, solidifying the agency's place on Ad Age A-List & Creativity Awards for four consecutive years, and propelling Emily to take on the newly created role of Managing Director. After taking over as CEO, her focus was on fostering a strong creative culture where talent could do their best work while collaborating closely with client partners on solving their biggest problems with the power of great creativity. This focus led to the agency's most successful financial year in its 16-year life span with strong organic growth, new business wins in spirits and fintech, a 100% increase in talent retention, the agency's highest talent and client satisfaction score, and the debut of the agency's first Super Bowl work for their Volkswagen client.
Prior to joining TBWA, Emily spent the last eight years at independent agency Johannes Leonardo, where she led the ongoing expansion of the business’ existing client relationships, as well as driving new business efforts. Emily first joined Johannes Leonardo as Head of Account Management in 2016, growing the account leadership department, optimizing client operations, and leading newly won client relationships and creative campaigns across Kraft Heinz, Danone, Volkswagen, MassMutual, Gap, Amazon, EA Sports, Uber, Instagram, Google, and more. During this time the agency saw a period of significant momentum and growth as it grew from 30 to 200 people, solidifying the agency's place on Ad Age A-List & Creativity Awards for four consecutive years, and propelling Emily to take on the newly created role of Managing Director. After taking over as CEO, her focus was on fostering a strong creative culture where talent could do their best work while collaborating closely with client partners on solving their biggest problems with the power of great creativity. This focus led to the agency's most successful financial year in its 16-year life span with strong organic growth, new business wins in spirits and fintech, a 100% increase in talent retention, the agency's highest talent and client satisfaction score, and the debut of the agency's first Super Bowl work for their Volkswagen client.
This Speaker's Sessions
New Business Chiefs: The New Role, The New Pipeline
May 7, 2024 | 11:00 am
This panel of some of the best new business leads in the business will address two important topics.
First, they’ll take a look at what it now takes to be effective in this critical role – one of the toughest in an agency. This will include how to staff and organize pitch teams, build a proactive prospecting program, utilize new tech tools, and more. Second, they will discuss where the most profitable new business will be sourced over the year ahead and what it will take to get it in the door.
Opportunity will be provided for audience Q&A.
First, they’ll take a look at what it now takes to be effective in this critical role – one of the toughest in an agency. This will include how to staff and organize pitch teams, build a proactive prospecting program, utilize new tech tools, and more. Second, they will discuss where the most profitable new business will be sourced over the year ahead and what it will take to get it in the door.
Opportunity will be provided for audience Q&A.
Search Consultant Meet & Greet: SRI
May 7, 2024 | 1:45 pm
For those joining us in New York, grab this opportunity to meet and connect with one of the top search consultants. This special “meet and greet” will provide an opportunity to spend time with a key matchmaker who can open the door to some of the largest new business opportunities. Session Format:In a more casual setting at the event, this will be an opportunity to meet face-to-face, introduce your agency, and spend time engaging a major search consultant on how best to work with them.Agency Limit Note:Seating is limited to only 15 - 18 attendees. Only 1 person per agency may join a “meet and greet.”Sign Up Required:Week of April 22nd, all attendees will receive an email with sign-up instructions for this session.