VML
Eric Campbell
Chief Client Officer
As VML’s Global Chief Client Officer, Eric is responsible for cultivating engagement, collaboration and purposeful innovation across the agency’s global client network. His dedication to client satisfaction, operational excellence, team growth and world-class work sets the tone for Client Engagement and Delivery team professionals across the VML network.
Eric is known for introducing inventive ways to enable client partners to better navigate the ever-changing world of digital-driven marketing and for his fearless approach to solving business challenges and delivering results for clients. He possesses a unique combination of marketing strategy, creativity, and technology and operations experience to best apply VML's know-how to deliver solutions.
Eric joined VML in 1999. He was pivotal in the continued evolution of VML's capabilities, playing key roles across departments and client teams while providing executive leadership to key strategic accounts across the agency.
In 2007, Eric began serving on VML’s Executive Leadership Team, most recently as chief business officer, where he was responsible for the agency's business development practice. He was also responsible for the launch of VML Seattle in 2004 while leading the Microsoft business, and has been integral in VML's inclusion in other Team WPP operations such as Cavalry, which services Coors Light, Coors Banquet and MillerCoors.
Since transitioning into his current role at VML, Eric has been central to expanding the agency’s footprint and unifying operations to provide a connected capability focused on serving as the leading strategic partner for the world's most forward-thinking brands.
In his free time, Eric enjoys spending time with his family. He is also an avid baseball fan and enjoys the lifelong challenge of improving his golf game. He is a graduate of the University of Central Missouri and holds a Bachelor of Science in graphic arts technology management.
This Speaker's Sessions
Growth from Within: New Strategies to Capture More of Each Client’s Spend
May 7, 2024 | 1:45 pm
With our group of seasoned client leaders, we’ll examine what it now takes to set – and achieve – organic growth goals.
While it’s common to have growth goals for each client, it’s surprisingly uncommon to apply operational rigor to their execution. In addition to a fear of being made a “salesperson,” everyone is reactively running from one client fire to the next, never able to get ahead with new initiatives proactively.
In contrast, client satisfaction and tenure increase (along with agency profitability) when actively leaning in. Whether you’re a small or large agency, this panel will provide new strategies you can start using to grow your own clients.
Time will be provided for audience Q&A.
While it’s common to have growth goals for each client, it’s surprisingly uncommon to apply operational rigor to their execution. In addition to a fear of being made a “salesperson,” everyone is reactively running from one client fire to the next, never able to get ahead with new initiatives proactively.
In contrast, client satisfaction and tenure increase (along with agency profitability) when actively leaning in. Whether you’re a small or large agency, this panel will provide new strategies you can start using to grow your own clients.
Time will be provided for audience Q&A.