QUAD
George Forge
SVP - Client Technology
George Forge, Senior Vice President of Client Technology and Product Development at Quad, thinks differently about how technology can eliminate friction from the marketing process. With a focus on technology, product development and innovation, George leads Quad’s strategy for identifying, building and deploying industry-leading client-facing tech solutions.
Along with his team, George helps the company refine its technological roadmap and technology offering through the application of emerging trends, new technologies, and industry best practices. He is currently exploring the strategic application of AI technology and leading a team to proactively capitalize on market trends as Quad continues to build momentum in helping clients make direct consumer connections – in the household, in-store or online.
This Speaker's Sessions
How We’ve Used Tech & AI to Accelerate Our Operations
May 8, 2024 | 9:45 am
Here, we’ll take a look at how several innovators have made their day-to-day operations more nimble, responsive, and profitable. This will include a look at:
- The role of AI in streamlining operations
- New tech stacks (that people actually adopt and use)
- Client-centered system design
- New leadership structures
- Benchmarking agency efficiencies
- And more