Raven Public Relations

Hollie Rapello

Co-Founder

Hollie co-founded Raven Public Relations, a full service PR firm supporting the advertising and marketing industry. Every day, she brings her two plus decades of knowledge, insights, and experience to creative businesses, helping them achieve their strategic goals. An industry insider, Hollie has a strong track record of skillfully managing the reputations of agencies and the C-suite alike. Today, with team members from Nashville to New York, Hollie helps deliver clients solid strategic counsel and results at Raven. A former agency new business lead, Hollie understands what it takes to court and win over Fortune 100 brands and brings that knowledge to bear in her PR work. A Tennessee native and New York expat, she is an expert that many CEOs turn to for experience, advice, and publicity that drives business results. She has served as in-house counsel at some of the biggest Madison Avenue agencies and as co-chair of the 4A’s PR Committee. She currently sits on the board of FESCH – a non-profit seeking to save cultural artifacts and heritage across the globe, with a focus on war-torn countries.

This Speaker's Sessions

Reporters Read Mean Tweets - Uncovering the Truth Behind The Snark

May 7, 2024 | 3:00 pm

Brace yourself. In this twist on the format, top journalists from AdAge and Adweek will read mean tweets about you, the audience – giving way to a lively conversation on how agencies should actually be interacting with the press. You’ll gain new insight into a day in the life of a journalist, the challenges they face, how they evaluate story ideas, what’s hot right now – and what they think about agencies in 2024!