TODO: Apostrophes in names is currently causing an issue Humphrey Ho – Mirren Live: May 7-8, 2024
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Hylink Digital

Humphrey Ho

Managing Partner
Humphrey Ho is an Asian-American advertising leader who plays a crucial role in forming strategic partnerships, talent acquisition, and business development at Hylink Digital Solutions (Hylink Digital). Most notably, Mr. Ho successfully utilizes the reach of Hylink Digital’s independent international communication and advertising agency, with 24 offices globally, to close the advertising gaps between Western brands, the Asian-American audience, and the global market. In 2016, Mr. Ho became Managing Partner at Hylink Digital, opening offices in Los Angeles, New York, Italy, UK, Paris, and Munich. Responsible for overseeing accounts, media, operations, creative, and PR, as well as Hylink’s various industry-focused subsidiaries (travel, luxury, sports and entertainment, to name a few), Mr. Ho has led Hylink to consistent success in 5 years of leadership. Hylink’s U.S. offices have accumulated awards from: Adweek, ADDYs, Effie Award, The Drum, and Shorty Awards. Mr. Ho was named Top 30 under 30 in 2009 and serves as a lecturer for business schools to empower the next generation of business leaders. Mr. Ho is a thought leader, wielding both personal and professional experiences to provide insights for domestic US, multicultural US, to-Asia, and from-Asia advertising clientele in an effort to create more targeted and effective marketing campaigns.

This Speaker's Sessions

The Specialized Generalist: Leveraging Deep Category Knowledge

May 7, 2024 | 12:45 pm
Hylink has created a sophisticated agency operation that continues to fuel tremendous growth. Driving this is their ability to master “specialization” – in a way that allows them to work in many categories. Working across numerous verticals that include Healthcare, Fashion, Luxury, Beauty, Tourism, Travel, Retail, and more, each leverages all the agency’s staffing and resources, but is positioned as a specialized practice. This results in a level of knowledge about – and ability to impact – each client’s business that is unparalleled.

In this session, you’ll learn how to better pursue each client (and prospect) for more work in a way that provides insight, authority, and command of the room.