Majority
Jorge Hernandez
Partner & CMO
Jorge Hernandez is a Founding Partner + CMO at Majority, Ad Age's 2023 Small Agency of the Year. For over twenty years, Jorge has led integrated efforts for companies such as The Coca-Cola Company, Kraft, MolsonCoors, GM, NBA GLeague, MatchGroup and American Express. His marketing experience spans across product branding, new product launches, broadcast, promotions, experiential, shopper, digital, and sports marketing across the six major domestic leagues, Liga MX, IOC and FIFA. An account guy by trade but not by practice, Jorge has enjoyed disrupting industry and cultural norms since starting his career.
This Speaker's Sessions
New Business Chiefs: The New Role, The New Pipeline
May 7, 2024 | 11:00 am
This panel of some of the best new business leads in the business will address two important topics.
First, they’ll take a look at what it now takes to be effective in this critical role – one of the toughest in an agency. This will include how to staff and organize pitch teams, build a proactive prospecting program, utilize new tech tools, and more. Second, they will discuss where the most profitable new business will be sourced over the year ahead and what it will take to get it in the door.
Opportunity will be provided for audience Q&A.
First, they’ll take a look at what it now takes to be effective in this critical role – one of the toughest in an agency. This will include how to staff and organize pitch teams, build a proactive prospecting program, utilize new tech tools, and more. Second, they will discuss where the most profitable new business will be sourced over the year ahead and what it will take to get it in the door.
Opportunity will be provided for audience Q&A.