Kate Byren

Senior Marketing Consultant

Kate is a global media and marketing leader with over 13 years of experience. She has a strong background in client management, strategic planning, and operational problem-solving across brand and performance campaigns. Kate has a passion for bringing digital innovation and data-driven solutions to the brands she’s worked on. At R3, Kate has a wide variety of experience focusing primarily on Agency Model and Agency Review projects, as well as bespoke digital and media projects. She’s worked across many verticals including finance, pharmaceuticals, CPG, FCMG, beauty, and tech across brands like Sony, Eli Lilly, McDonald’s, Kellanova, Colgate, Ally, Mastercard, L’Oréal, and Estée Lauder. Kate has a passion for driving meaningful change within our clients’ evolving marketing organizations and bringing her many years of agency experience to designing solutions. Prior to joining R3, Kate worked on brands such as Google, Diageo, Delta, Carnival Cruise Lines, and Elizabeth Arden at media agencies like Essence, PHD, and Assembly.

This Speaker's Sessions

Search Consultants: What’s Coming for Your New Business Pipeline

May 7, 2024 | 4:45 pm

Search consultants are an effective leading indicator for the new business pipelines of agencies. This group of leading matchmakers will share what’s currently in their pipelines – and what's ahead for agencies. They’ll discuss the makeup of client requests, including budget sizes, client objectives, agency capabilities, and the volume of opportunities. Importantly, they’ll provide their take on the opportunities for smaller versus larger agencies.Time will be provided for audience Q&A. We’ve also invited them to join the Cocktail Reception.