TODO: Apostrophes in names is currently causing an issue Katie Newman – Mirren Live: May 7-8, 2024
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Mischief

Katie Newman

Global CMO & Partner
Katie credits her competitive nature to a 1991 hot-dog-eating competition. Seven frankfurters later, she took home the junior high championship trophy, and her love of winning was forever solidified. Three decades later, Katie is the Global Chief Marketing Officer for independent agency network No Fixed Address, Inc., driving triple-digit growth for the trio of agencies (Mischief, No Fixed Address and Courage) within the portfolio in the last year alone. Prior to joining NFA, Katie was the Chief Marketing Officer for Publicis Group’s U.S. creative agencies, including Leo Burnett, Fallon, Saatchi & Saatchi, Team One, Turner Duckworth, Arc Worldwide and Le Truc, Publicis’ center of excellence for creativity. During her tenure she helped Publicis Groupe bring in more than $200 million in net new revenue through marquee client wins such as Unilever, Bank of America, CVS Health, Aetna. ALDI and others. Katie’s storied marketing career kicked off with stops at Leo Burnett, Barkley and Crispin Porter + Bogusky, where she helped Burger King become “Marketer of the Decade” by AdAge. She later helped launch start-up content agency The Abundancy which was sold to Publicis in 2017. Katie joined the holding company soon after as Leo Burnett’s CMO. Katie has been the keynote speaker for Accenture’s International Women’s Day global event in addition to the keynote speaker for the Walgreens Boots Alliance “Breaking the Bias” global summit. She has been named a “Woman to Watch” by AdAge, a “40 Under 40” by Crain’s, and “Mom of the Year” by her dogs, Maui and Mars.

This Speaker's Sessions

What's Working to Win More Business Right Now

For All Acess In-Person Registrations:
3 Part Series: May 16, June 5, June 20

May 16, 2024 | 1:00 pm

Session 1: May 16, 1-2:00 pm ET
What’s Working to Win More Business: A Look Inside Our New Business Engine
Speaker: Mischief: Katie Newman, Partner, and Chief Marketing Officer


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It’s no secret Mischief @ No Fixed Address is on a tear: groundbreaking work, creative awards, new business wins, Agency of the Year, and Fast Company’s Most Innovative Ad Agency in the World, to name a few achievements. Kept a little more secret, how the heck are they doing it? For this session, we’ll focus on new business. Here, Katie will discuss why new business has fundamentally changed and what that means for agencies now. The practices of old are done. She will address the new best practices now required to generate business in a way that is consistent – and authentic – for your agency.

Session 2: June 5, 1-2:00 pm ET
Five Strategies to Get Into & Win Better RFPs

Speaker: HUGE: Katie Birkel, Growth Director

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Katie continues to rock new business at the agency powerhouse, HUGE. In this session, she’ll outline five key strategies that play the greatest role in converting RFPs. Working through each one, she’ll detail what it is, what it means for the industry, and what it means for your pitching. Expect new takeaways that will completely elevate your pitch game.

Session 3: June 20, 1-1:30 pm ET
How to Audit & Optimize Your Pitch Effectiveness
Speaker: Mirren: Laura Matthews, Training Director

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Applying lessons from training the best agencies in the business, Laura will walk you through a framework by which you can assess your agency’s approach to pitching new business.

You'll be put to work as you confirm your strengths and your constraints – those issues most holding back the effectiveness of your performance. You will evaluate your agency across several key elements, while comparing yourself to others. Gain insight into where to focus your efforts as you continue to improve pitching business during this turbulent period.