GWI
Laura Connell
Senior Trends Manager
Laura leads the US trends team within the research and insight department at GWI. Laura regularly writes about the latest trends influencing a vast range of audiences, markets and sectors, including reports and articles published on the evolution of celebrations, social justice issues, and changing generational behaviors.
A regular public speaker, Laura has presented at numerous conferences including Quirks Media, Mirren Live and AdWeek NY. She is a contributor to retail and marketing publications including WWD, MarTech, and Marketing Dive.
A regular public speaker, Laura has presented at numerous conferences including Quirks Media, Mirren Live and AdWeek NY. She is a contributor to retail and marketing publications including WWD, MarTech, and Marketing Dive.
This Speaker's Sessions
Think you know Gen Z? Think again.
May 7, 2024 | 3:00 pm
Staying on top of the latest consumer trends arms your teams with new insight that can inspire new organic growth opportunities. And, certainly with Gen Z.
Age shouldn't be the only fact to define a generation. Gen Z is now climbing the corporate ladder, getting to grips with AI, and presenting a very different version of themselves online. Let’s dig deeper to find out what’s really trending with this diverse audience.
Join GWI trends expert Laura Connell and Alana Heber from Edelman, for this myth-busting session. They'll reveal the latest Gen Z trends for 2024 – and the truth about their lives, both online and offline. If you’re targeting Gen Z consumers for your clients, don’t miss this session.