TODO: Apostrophes in names is currently causing an issue Laura Davis – Mirren Live: May 7-8, 2024

Laura Davis

Chief Client Officer
Laura Davis combines a robust background in both agency and client-side roles, enhancing her ability to cultivate significant client relationships and develop strong teams. Hailing from the Midwest and now based in the San Francisco Bay Area, she adeptly manages client relationships and provides strategic guidance across channels and verticals.As Co-Chief Client Officer at Media.Monks, Laura oversees large-scale budgets and drives the development of B2B and B2C strategies, leveraging her past experience including leading Division of Labor, a two-time Small Agency of the Year-winning creative shop as well as her work at companies such as Wells Fargo, BlackRock, and Visa. Her wins aren’t limited to new business; over the years, Laura has earned numerous industry awards from the DMA Echo to a sports Emmy. Her proven track record in hiring, managing, and training staff and vendors further solidifies her as a pivotal leader who not only strengthens Media.Monks’ client services, but also propels its growth and success in the competitive landscape.ed

This Speaker's Sessions

Growth from Within: New Strategies to Capture More of Each Client’s Spend

May 7, 2024 | 1:45 pm
With our group of seasoned client leaders, we’ll examine what it now takes to set – and achieve – organic growth goals.While it’s common to have growth goals for each client, it’s surprisingly uncommon to apply operational rigor to their execution. In addition to a fear of being made a “salesperson,” everyone is reactively running from one client fire to the next, never able to get ahead with new initiatives proactively.In contrast, client satisfaction and tenure increase (along with agency profitability) when actively leaning in. Whether you’re a small or large agency, this panel will provide new strategies you can start using to grow your own clients.Time will be provided for audience Q&A.