Mirren Business Development
Laura Matthews
Director of Agency Growth Strategy
Laura is Director of Agency Growth Strategy at Mirren. She brings experience across a range of industries and agencies (digital, full service, PR) – giving her a well-rounded perspective in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business. In particular, she believes agencies need to lean in more with their clients. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and deliver work that is clearly positioned to impact those goals.”
Laura spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
This Speaker's Sessions
Getting Paid for All of Your Work – Managing Project Scope & Profitability
May 17, 2023 | 3:00 pm
Keeping clients on scope is one of the most significant challenges in the agency business. In fact, on a daily basis, ineffective scope management is costing agencies a small fortune.
It’s one thing to write an effective scope, another to get it approved, and even more challenging to keep the client on track for the duration of the project. This session will address all three.
Laura and Sharon will outline how to more effectively establish and manage SOWs, estimates and proposals for each client project – ensuring the agency gets paid for all its work. This will include how to turn scope creep into a highly profitable revenue opportunity for the agency.
It’s one thing to write an effective scope, another to get it approved, and even more challenging to keep the client on track for the duration of the project. This session will address all three.
Laura and Sharon will outline how to more effectively establish and manage SOWs, estimates and proposals for each client project – ensuring the agency gets paid for all its work. This will include how to turn scope creep into a highly profitable revenue opportunity for the agency.
June 7th: 12pm - 1:15pm CT
Presentation Skills - Part One: Developing Your Content to Command the Room
May 23, 2023 | 12:00 pm
Who Should Attend: this training is designed for those who regularly present work to clients.
The program will begin by addressing your presentation script. Poorly written decks bring down even the best presenters – and their ability to motivate and persuade clients.
Here, we’ll leverage principles from storytelling and management consulting firms to write presentations that are clear, focused and persuasive. This will include a look at slide design and how to better focus the client’s attention.
Strategies for room theater in client and new business presentations will complete this portion of the training.
Ultimately, improving the quality of how you write and design your presentations will immediately begin to impact your front-of-the-room skills.
Join us with cameras on and expect a lively, fun and interactive session.
The program will begin by addressing your presentation script. Poorly written decks bring down even the best presenters – and their ability to motivate and persuade clients.
Here, we’ll leverage principles from storytelling and management consulting firms to write presentations that are clear, focused and persuasive. This will include a look at slide design and how to better focus the client’s attention.
Strategies for room theater in client and new business presentations will complete this portion of the training.
Ultimately, improving the quality of how you write and design your presentations will immediately begin to impact your front-of-the-room skills.
Join us with cameras on and expect a lively, fun and interactive session.