Publicis Digital Experience
Lauren DeGeorge
Chief Client Officer
Lauren DeGeorge is Chief Client Officer of Publicis Digital Experience in the US. She has 15 years of agency and consultancy experience leading experiential, commerce, campaign, content and transformation work on behalf of clients such as Samsung, Pfizer, Starwood Capital Group, Cartier, Labcorp, Morgans Hotel Group, Michael Kors and Godiva.
Prior to re-joining Publicis, she was SVP, Client Services at Edelman Digital, where she ran the New York office’s largest social AOR relationship. Prior to that, she was a Client Partner at Publicis Sapient, where she was on the Office Leadership Team as well as the Steering Committee for the Women’s Leadership Network. She has also held account leadership roles at POSSIBLE (now Wunderman Thompson), HeBS Digital (now NextGuest) and French Connection Films in Paris, among others.
Lauren is passionate about client services and the role strong relationships play in developing compelling, innovative and effective work for discerning consumers. She has spoken at marketing and women’s leadership conferences and is a published author on a diverse range of topics such as luxury brand websites, digital inventory distribution and culture. She speaks French, cares deeply about DEI, and loves cities, people and their stories.
Lauren holds a B.S. cum laude in Communication from Boston University’s College of Communication, where she was the commencement speaker.
This Speaker's Sessions
Growth from Within: New Strategies to Capture More of Each Client’s Spend
May 7, 2024 | 1:45 pm
With our group of seasoned client leaders, we’ll examine what it now takes to set – and achieve – organic growth goals.
While it’s common to have growth goals for each client, it’s surprisingly uncommon to apply operational rigor to their execution. In addition to a fear of being made a “salesperson,” everyone is reactively running from one client fire to the next, never able to get ahead with new initiatives proactively.
In contrast, client satisfaction and tenure increase (along with agency profitability) when actively leaning in. Whether you’re a small or large agency, this panel will provide new strategies you can start using to grow your own clients.
Time will be provided for audience Q&A.
While it’s common to have growth goals for each client, it’s surprisingly uncommon to apply operational rigor to their execution. In addition to a fear of being made a “salesperson,” everyone is reactively running from one client fire to the next, never able to get ahead with new initiatives proactively.
In contrast, client satisfaction and tenure increase (along with agency profitability) when actively leaning in. Whether you’re a small or large agency, this panel will provide new strategies you can start using to grow your own clients.
Time will be provided for audience Q&A.