Newfangled
Lauren O’Brien
Chief Strategy Officer
As Newfangled’s Chief Strategy Officer, Lauren divides her time between envisioning Newfangled’s future and making that vision a reality throughout the company. She collaborates closely with the leadership team to identify opportunities that will best serve Newfangled's clients and contribute to the company's growth. Lauren also guides the directors in seamlessly integrating these opportunities into the business's daily operations.
Currently, her focus is on the company as a whole, drawing from her background in content marketing. Lauren was instrumental in building up that division at Newfangled and continues to work with each client on the initial development of their target personas and messaging strategies.
Lauren's passion for her work is evident, yet her love for family time is even more profound. Residing in Chapel Hill with her husband, three remarkable stepchildren, and two dogs, she finds her greatest joy in moments spent together—whether that's on nature walks, cooking up a large meal, or exploring new places.